Social media is meant to be fun. It's an opportunity for you to engage with your customer and build brand loyalty, but there are so many platforms to choose from and so many dos and don'ts it can be overwhelming. This blog is for you. I hope to help guide you along the path of successful social media marketing and keep you up on the latest trends as you become more comfortable with each step. If there's something you'd like to know more about email me
Your faithful marketing consultant and social media confidant,
After experiencing rush hour at Sips in downtown Shawnee, I caught my breath with a cup of coffee and a quiet afternoon chat with the owner, Brad Carter. I was excited to learn how he took a simple idea for a business, zapped energy into a sleepy downtown, and created fans nearly as passionate about his vision as he is.
A lot of people knew about Sips before there was a Sips. Brad had a Facebook page started called “Project 114” that documented the restoration of downtown, highlighting the progress of Sips opening.
Hundreds of Shawnee people visited that page, showing interest and getting invested in the notion of a Main St. revival. By the time Sip’s opened its doors or even had its’ own Facebook page it already had fans. And not just any fans, but passionate, convicted devotees, excited about the broader vision of what a coffee shop downtown would mean for the whole community.
Everybody thinks social media is “a good idea” these days, but it can feel as futile as a New Years' resolution when it comes to buckling down and managing your media.
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Though Twitter continues to keep a short leash on what tweeters can and can't do, they've opened the door just enough to let your creativity shine through to your customers. Watch this 1 min 39 sec video to see how you can turn up the heat on your business image.
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